Personal Branding: Find your Personal Style

Kristin E Tips 1 Comment

Moving on from step 1 in developing your personal brand or identity, where we defined who we are and who we want to be, we now move on to step 2, defining your style.

Step 2.- Define your Personal Style


You’ve already defined your new image in words, now its time for visuals! Create a mood board, pinterest board or just download images of outfits that the new you would wear. This will give you a clearer idea of what you should have in your closet.


Go over the images you selected and try to see what they have in common. These will be your style “Archetypes”- large groups of repeated items, patterns or themes. Here are a few examples:

In the photos above you can see that I am bit of a few archetypes, but if you focus on the main elements in each one, you can see a pattern start to appear. This is the base archetype.

No one has just one style, it’s the combination of archetypes that makes your style YOURS!

Lifestyle & routine

When shopping, we ususally tends to the wants and trends, not our needs and style. If you spend all day in an office where you can’t wear jeans, does it make sense to have 100 pairs of them??

  • Do you walk around a lot?
  • Is it hot where you live?
  • What kind of work environment do you have?
  • What do you do on the weekends?

Note: I’m not saying you shouldn’t have variety in your closet. Just make sure the variety you have works for you.

the “KEEP” pile

Take a long, hard look at every item in your KEEP & MAYBE pile, keeping in mind what you’ve learned about yourself (archetypes, lifestyle, body type, etc).

  • Do the clothes fit well?
  • Do they suit your body type?
  • Do they match your new image?
Play dress-up

This one is pretty straight forward. Try combinations that you normally wouldn’t wear. Draw from your inspirations to help you mix colors, layers, textures and accessories.

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